The North Face has announced its partnership with the Philippine National Climbing Team (PNCT) in an exclusive media event held last June 13 at the R.O.X. Bonifacio High Street in BGC. The announcement names The North Face as the a key sponsor for the country’s national team for climbing, who are set to represent the country in the upcoming 2020 Tokyo Olympics.
Forging world-class athletes
As one of the official partners of the 2020 Tokyo Olympics, The North Face teamed up with the country’s national climbing team with several goals in mind.
For one, the pressure is at its peak for the PNCT, especially since only three representatives from Asia can qualify for a spot at the Olympics. The North Face seeks to empower the team in their journey to the Olympics and in the process, spark hope among young athletes who are aspiring for international athletics. Moreover, the partnership between The North Face and the PNCT is also expected to promote the growth of sport climbing in the Philippines as well as develop more outdoor climbing areas throughout the country.
Backed by the Sport Climbing Association of the Philippines, the PNCT currently boasts of a team which consists of 15 daring athletes who have spent the last few years gaining experience competing and excelling in competitions both here and abroad. Under the guidance of coaches Miel Pahati and Jao Sauco, the athletes of the PNCT are emboldened to make their mark in the global climbing scene at the upcoming Olympic Games.
Gearing up for the Olympics
The upcoming Tokyo Olympics is the first-ever Olympic Games to host the Rock Climbing category. With that, it is essential for all competing athletes to be decked out in apparel, gears, and equipment that will enhance and improve their overall performance.
The North Face rolls out with the “No Days Off” campaign. Through the campaign, The North Face advocates a no-excuses attitude when it comes to training. It also introduces a series of collections that will enable outdoor explorers to move without restriction in any time and any given environment.
Designed to withstand the most grueling outdoor training programs, the all-new Terra Metro Series features a selection of outdoor training clothes that combine high-tech performance, innovative materials, and pioneering aesthetics. It includes the Terra Metro Supa Stretch Jacket and the Terra Metro Lite Tights, which are made with elastic woven knitted fabric with Lycra yarn to achieve maximum comfortability and light-weight sensibilities.
Conceived with the idea of combining lightness and superior protection, The North Face unlocks the Flight Series. The line features the brand’s most advanced running apparel collection such as the Men’s Flight RKT jacket, Flight Better Than Naked T-Shirt, and the Flight Better Than Naked Shorts for both men and women.
The “No Days Off” campaign also carries a premium assortment of footwear and accessories. There’s the Ultra Endurance II, a series of versatile trail running shoes that will deliver stable rides and unparalleled traction thanks to its TPU toe tip, Vibram Megagrip, Xtrafoam, and Fastfoam features.
To top it all off, The North Face offers outdoor training accessories that prove essential to the most committed outdoor athlete’s training attire. These include the Flight Race backpacks, Better Than Naked hat and visor, headwear, protective sleeve, and trail running compression socks.
Primer Group of Companies, an ever-expanding retail and distribution company of the world’s top and premium consumer brands, exclusively distributes The North Face.