SHDA, ASSA ABLOY partner to provide quality security to homeowners


Subdivision and Housing Developers Association (SHDA) has partnered with ASSA ABLOY Singapore Pte. Ltd. (Phil. Rep. Office) with a goal to provide quality security systems to homeowners through the brand Yale.

Signed last April, the Memorandum of Agreement between the two organization is a milestone for both companies since it is the first major partnership of SHDA with a global leader in the door locking solutions industry.

SHDA one of the major and leading organization of housing and real estate developers in the Philippines. It envisions to be the leading voice in articulating the advocacy of the housing industry in the Philippines, thus becoming a responsive, esteemed, trustworthy and relevant developers’ organization in the country.

ASSA ABLOY is the world’s leading manufacturer and supplier of locking solutions, dedicated to satisfying end-use needs for security, safety, and convenience. It is the largest global supplier of intelligent lock and security solutions. It has also been awarded by Forbes as one of the Top 100 Most Innovative companies for 4 years now. One of its global brands is Yale, the world’s favorite lock which is celebrating its 175 years of legacy this year.

The primary goal of this partnership to provide quality security systems to homeowners through the brand Yale.

Present during the contract signing are: National President of SHDA, Mr. Christopher Narciso, together with SHDA Chairman of the Board Mr. Willie Uy, SHDA Governor Mr. Renato Tan, Board Adviser Arch. Jose de Guzman, ASSA ABLOY Project Sales Head Romeo Silawan, and Marlon Leosala, Luzon Projects Lead-Mass Housing Segment.

The signing ceremony was also witnessed by other SHDA and ASSA ABLOY officers, from left Connie Catala, ASSA ABLOY Project Sales Support, Mr. Bansan Chan, SHDA Board Adviser, Ms. Arlene Que, SHDA Corporate Secretary, Mr. Raphael Felix SHDA Governor, Giancarlo Valerio, SHDA Governor-Luzon, Jigrid Gregorio, ASSA ABLOY DDL Specialist, and Glessie Murphy, ASSA ABLOY Sales Officer.