Ricoh Theta takes 360° digital photos

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example2Ricoh shoves panorama aside with the launch of the Theta, a digital camera that takes full 360-degree view in one shot. I don’t know about it being the “world’s first mass-produced imaging device that encapsulates fully spherical scenes with one shot,” as Ricoh claims. There is the Spinner 360° that does take a 360-degree view in one shot. But being a film camera, the resulting photo comes in a strip. So perhaps there is a technical truth to the claim. The slim, remote control-like camera would be easy to bring around and pocket. When you take a photo, it will come out looking like an image taken with a fisheye lens on steroid. The Theta uses an app to to synchronize images with your iOS 6 or above device via Wi-Fi. Ricoh estimates that by the end of the year, an Android app will be available. Hopefully, the app will be hassle-free. It’s supposed to allow you to edit and upload images to theta360.com. Uploaded images can be shared to social media sites such as Facebook and Twitter. This could be pretty cool in a huge crowd such as concerts or in the middle of a breathtaking landscape. How well the 360-degree view can be appreciated in a sphere is another matter. Ricoh is accepting pre-orders for the Theta from France, Germany, U.K., and the U.S. starting this month on theta360.com. Starting October, it will be available on Amazon. SRP is at $399. Words Aritha Zel Zalamea