Ricoh Theta takes 360° digital photos


example2Ricoh shoves panorama aside with the launch of the Theta, a digital camera that takes full 360-degree view in one shot. I don’t know about it being the “world’s first mass-produced imaging device that encapsulates fully spherical scenes with one shot,” as Ricoh claims. There is the Spinner 360° that does take a 360-degree view in one shot. But being a film camera, the resulting photo comes in a strip. So perhaps there is a technical truth to the claim. The slim, remote control-like camera would be easy to bring around and pocket. When you take a photo, it will come out looking like an image taken with a fisheye lens on steroid. The Theta uses an app to to synchronize images with your iOS 6 or above device via Wi-Fi. Ricoh estimates that by the end of the year, an Android app will be available. Hopefully, the app will be hassle-free. It’s supposed to allow you to edit and upload images to Uploaded images can be shared to social media sites such as Facebook and Twitter. This could be pretty cool in a huge crowd such as concerts or in the middle of a breathtaking landscape. How well the 360-degree view can be appreciated in a sphere is another matter. Ricoh is accepting pre-orders for the Theta from France, Germany, U.K., and the U.S. starting this month on Starting October, it will be available on Amazon. SRP is at $399. Words Aritha Zel Zalamea