Reef Philippines showcases new collections


It was all about summer, surf, and sandals as active lifestyle brand Reef Philippines showcased  its newest collections, the Reef Rovers TX and Reef Rovers XT, last April 14 in Uptown Mall, Bonifacio Global City. Host and brand ambassador Paolo Soler welcomed everyone to a night of fun and relaxation in a La Jolla-inspired California summer party, where guests got a free pass to see and try out the new footwear collections. Reef ambassador Paolo Soler Perfect for outdoor activities like trekking and hiking, the latest Reef Rovers highlight the brand’s popular image of functionality and style that cater to all adventurers, travelers, and urban dwellers. The collections are designed using Reef Swellular Technology that is made up of three distinct layers. Reef Rovers Reef Rover The first layer is a super soft, contoured Swellular foam deck for comfort. Then, there’s the medium-density Swellular midsole for support. Lastly is Reef’s signature Swellular high-density rubber outsole to give comfort, support, and traction. Reef Swelllular technology “Reef has always been committed to integrate technology in our products because we want to give the best brand experience, not only to the people who have active lifestyle, but also to our general market. The new collection of Reef comes in new colors and designs that we’re sure would suit everyone’s style and taste!” said Marnelli Gaerlan, Digital Marketing Head of Reef Philippines. Winners for the #ReefPerfectSummer video contest were also announced during the event. Reef Perfect Summer winners After that, guests were treated to a special viewing of the documentary Surf 7107-La UnionProduced by Reef, Surf 7107-La Union follows FIlipino surfers in the surfing hotspot La Union to witness the positive impact of surfing to the area.