R.O.X. culminates Play Outside summer campaign with Outdoor Festival 2018


Recreational Outdoor eXchange (R.O.X.) capped its successful Play outside summer campaign with the equally successful Outdoor Festival 2018, held along the expanse of Bonifacio High Street, Taguig May from May 19 to 20, 2018. Outdoor enthusiasts, including media participants, joined the two-day event for some serious dose of outdoor fun and play.

Taking inspiration from the youthful spirit we equate with summer, the theme for this year’s festival was all about encouraging families and friends to take part in the limitless and playful possibilities of the outdoors. Likewise, the campaign sought to position R.O.X. as a one-stop shop for any type of summer adventure.

Apart from the wide range of family-friendly activities, the festival also features the R.O.X.  Zero Gravity Bouldering Competition in partnership with The North Face, Outdoor Guide Sessions, Outdoor Movie, as well as an Outdoor Festival Sale. There were also an on-site activations by outdoor brands, outdoor groups, advocacy groups, and tour operators who offered exclusive services and promotions throughout the event.

The event also exhibited the winning entries of the R.O.X. Play Outside photo contest, an online contest which encouraged outdoor lovers to share the many ways in which they play outside by submitting entries online. Top 20 participants received their photo entries printed on canvas plus gift certificates for the Top 3 winners.

Dynamic and fun activities highlighted the weekend with various events from R.O.X.’s active brands and partners. TNF No Days Off, a high-intensity workout program through Anytime Fitness coaches, started with a 300m job from Zone 1 and capped with a workout proper at Zone 3. Stance Art Run invited punks and poets to tour BGC’s massive murals while trying out Stance’s latest technology for the performance line, the Feel 360, with different physical challenges.

Columbia’s The Last Man Standing was a game of physical and mental endurance. Each participant stood on a 3-foot wooden pillar and attempted to keep standing the longest time possible as additional physical challenges are introduced and rewards, offered periodically in exchange of quitting the game and leaving their post. Strider Racing included the Strider Adventure Zone, Bike Clinic, Balance Bike Lessons, Family Races, Strider Adventure Zone and raffle draws.

Meanwhile, customers who bought at least P2,000 worth of Fox items from May 18 to 20 had a chance to join Fox Racing, a mini MX competition. Lastly, Salomon Sprint Challenge had solo and duo runners trying Salomon shoes and vying for the fastest sprint to take home Salomon Run the City Apparel and other products.

With a mission to inspire more people to “Get Outside!” and discover the wonders of the outdoors, R.O.X. houses the biggest collection of premium quality brands and products that cater to every outdoor enthusiast’s needs and passion. Its roster of brands include The North Face, Columbia Sportswear, Mountain Hardwear, Salomon, Osprey, Fox Racing, Quiksilver, Roxy, Billabong, and Hydroflask to name a few. It’s no wonder that R.O.X. bears the title of being Southeast Asia’s biggest outdoor superstore.

But more than just a store, R.O.X. also promotes responsible outdoor lifestyle and plays a key role in nurturing the outdoor communities in the region. The outdoor brand is also known for hosting highly-anticipated outdoor recreational events and mobilizing outdoor-centric campaigns.

R.O.X. is a member of the Primer Group of Companies. You can follow R.O.X. on social media: @roxphilippines on Facebook and Instagram.