Learn Philippines’ history in 3D


Ayala Museum, in partnership with The Harish & Johnsen Group, takes one more step into the digital age by introducing a dynamic 3D Augmented Reality (AR) feature to supplement its popular Diorama Experience of Philippine History exhibition. The dioramas, depicting iconic scenes in Philippine history from the pre-colonial period to self-determination, are part of the inaugural exhibition of Ayala Museum when it opened in 1974. They were designed to be a comprehensive visual narrative of the story of the Philippine people that compresses extensive research on the events, architecture, costumes, technologies, and topographies of the times they represent. “An iconic part of childhood for many a Filipino, thanks to school tours and family visits to the museum, the Dioramas were envisioned to be a compelling way to tell the rich history of our country,” described Mariles Gustilo, senior director for Arts and Culture of Ayala Foundation, Inc. Through the new AR feature conceptualized, designed, and developed by Harish & Johnsen, which is also further supported by Globe, Avida Land, and Power Mac Center, users can now rent special AR units in Ayala Museum to use within the Diorama Experience of Philippine History exhibition. When the device is placed in front of one of eighteen AR-ready dioramas, these historic scenes will be brought to life by exciting animations, realistic sound effects, and voice narrations. “We’ve given the Diorama Exhibit a whole new experience, not only by combining, but actually bridging the gap between traditional arts and sophisticated science. We are not just revolutionizing the experience but we are actually witnessing evolution unwrap itself right before our very eyes, at the palm of our hands—literally. And it is here at the museum.” said Shirah Ragos Segarra, Vice President of The Harish & Johnsen Group. AR in Action It is the first 3D-on-3D augmented reality feature offered by a museum in the Philippines and Asia. “Today, with our partnership with Harish & Johnsen and the use of the fascinating technology of Augmented Reality, I am pleased that we have been able to contemporize [the dioramas] and continue to fulfill our mandate for generations to come,” mentioned Gustilo. IMG_7298 “We are proud and honored to share with Ayala Museum one of our core digital solutions,” said Jhoanna Feliz Serrano, president and marketing director of The Harish & Johnsen Group. “We hope the new Diorama Experience in Augmented Reality can strengthen the Filipino’s appetite in imbibing our history, culture and nationalism.” “More than just claiming a pioneering stance in both platform technology and art category, the Ayala Museum and The Harish & Johnsen Group partnership purports to create a collaborative fusion of the arts with the evolving digital technology era,” added Serrano. IMG_8854 Production of The Diorama Experience augmented reality application was further made possible by the support of brands aligned with the objectives of the project. Globe saw this rich experience as a unique and meaningful way of catering to the digital and increasingly mobile lifestyle of its subscribers, one that’s espoused by its Globe myLifestyle Plan. Likewise, Avida Land believes that advocating these one of a kind experiences with art, Philippine history and culture will ultimately add to the vibrant lifestyle that comes with residing in any of its properties, specifically within Makati for its partnerships with Ayala Museum. The new dynamic 3D augmented reality feature was publicly launched on June 12, 2015 during the 117th anniversary of Philippine Independence. During the day of the event, Globe postpaid subscribers were treated with free Ayala Museum admission and were able to download a free version of the AR application, while prepaid users were afforded huge discounts in entrance fees. Avida Land also participated in the public launch by providing free AR-ready devices for guests to try out the museum’s latest mobile feature. Visitors may now rent units for P95 at the Ayala Museum ticket counter to try the augmented reality feature. Learn more about the event and features of the project at ayalamuseum.harishandjohnsen.com. Ayala Museum regularly introduces new multimedia features to sustain and renew interest in the exhibition, which has since been enjoyed by more than a million museum visitors. In 2004, an audio visual presentation on Martial Law and the EDSA People Power was added to the exhibition to continue its historical timeline. Updated audio guides were released in 2009, which have been upgraded to iTouch units through the generous donation of Power Mac Center in 2013. They have donated additional gadgets to use specifically for Ayala Museum’s augmented reality feature this year. Users can also virtually visit the Ayala Museum dioramas through the Google Art Project (googleartproject.com) and via the Google Cardboard app available in the Google Play Store. They are also displayed in Globe GEN3 stores. Ayala Museum is located at Makati Avenue cor. De La Rosa Street, Greenbelt Park, Makati City. It is open Tuesdays to Sundays from 9 AM to 6 PM. For more information, visit ayalamuseum.org, email hello@ayalamuseum.org, or call (02) 759-8288.