Running shoe brand HOKA ONE ONE becomes the official shoe of the first full-distance IRONMAN in the Philippines, happening on June 3, 2018 in Subic Bay.
HOKA has seen popularity among local and international triathletes over the years with its maximalist shoe design. Last year, HOKA was the number one shoe brand worn at the 2017 IRONMAN World Championships in Kona, Hawaii, which was participated by 2,455 of the best triathletes from around the world.
In line with its partnership Ironman Philippines, HOKA ONE ONE also launched its new FLY collection—three new performance running models that offer versatility and a pleasing aesthetic alongside their utility as serious running footwear.
All three FLY models offer protection as well as propulsion with HOKA ProFLY technology in their midsoles. They feature a softer heel for a more forgiving landing—a characteristic of high-cushioned HOKA models—as well as a firmer, more responsive forefoot for more propulsion and quicker turnover.
Hoka One One is distributed by Quorum International Inc., the parent company of sports retailers RUNNR and Toby’s Sports. Meanwhile, Ironman Philippines is organized by Sunrise Events, Inc, who is celebrating its 10th anniversary.
The first full-distance IRONMAN Philippines, which sold out its first 1,000 slots within 24 hours, is a special edition for one year only to mark Sunrise Event’s anniversary.