Globe Telecom is taking another big step in the retail business with the construction of its newest and grandest Generation 3 (GEN3) Store that aims to bring world-class customer experience to Filipino consumers. Dubbed the Globe Iconic store, it will soon rise right above the Bonifacio Global City amphitheater at the Bonifacio High Street Central in Taguig City. Its pioneering design will take off from its predecessor, the revolutionary GEN3 store in SM North EDSA and Limketkai Mall in Cagayan de Oro, but the retail experience will be more dynamic and interactive. Opening before the end of the year, the Globe Iconic store will be featuring a bridge that will link two Globe stores from opposite sides. Leading the groundbreaking ceremony were (L-R) Globe Executive Vice President Gil Genio, Taguig Rep. Lino Cayetano, Globe Head of Stores and Retail Transformation Management Joe Caliro, Fort Bonifacio Development Corporation (FBDC) Head of Commercial Operations Manny Blas, and Globe Chief Finance Officer Albert de Larrazabal.