Microsoft opened its first two authorized reseller stores in the Philippines last June 27 and July 4. The stores are located in the Cyberzone levels of SM North EDSA Annex and SM Megamall—two of the largest shopping destinations in the country. Guests eagerly lined up outside the Microsoft stores even before they opened their doors for the grand opening events. Microsoft kickstarted the events with ribbon-cutting and store blessing ceremonies, graced by Microsoft executives, including Country General Manager Karrie Ilagan, Marketing Head for Mobile Devices Sales Milette Rosal, Pan Asia Head of Channel Operations Paul Foo. Microsoft’s store partners—Mind Alliance Ventures Inc.’s CEO Edwin Tan and VP for Operations Edward Tan—were also present for the grand opening of the stores. Everyone was in for a treat as exciting deals and exclusive promos were offered. Various Lumia mobile devices and accessories were given away to lucky raffle winners; the grand prize included a Lumia 1520, an HP Stream 8, and an Office 365 free subscription bundle. Model and TV persoanlity Fabio Ide and ABS-CBN Star Magic’s Fifth Solomon joined in on the fun and shared the Windows experience with their fans during the Microsoft store opening in SM North EDSA. The stores offered a wide variety of Microsoft Lumia smartphones, accessories, and other products such as the Office 365 Personal, HP Stream 7 and 8 tablets, and HP Pavilion X2 laptop. The newly-launched Lumia 640 XL and Lumia 540 Dual SIM were the run-away favorites during the opening. According to Milette Rosal of Microsoft, the store openings are both beneficial to the company and its patrons. For one, it represents a broader business model which allows the company to engage with more people. On the other hand, these stores make a wider range of Microsoft devices within the customers’ reach. As part of their #LiveConnected campaign, a demonstration of how Microsoft users can stay connected across various devices was held during the stores’ grand opening. This functionality guarantees continued productivity on-the-go and on Windows and other devices.