Latest cab-hailing app MiCab partners with Japanese advertising company Hallohallo Business Inc. to introduce MiAds (Mobile Internet Advertising).
Pronounced as “My Ads,” MiAds is a new digital advertising platform that uses a seven-inch Huawei tablet attached to a cab’s dashboard to display ads inside a MiCab partner taxi. The tablets also serve as hailing devices for drivers looking for available passengers.
With this platform, MiCab said it could keep taxi rates affordable since they get to maintain zero booking fees for commuters. It also allows drivers to earn revenue from the ads played by MiAds.
“MiAds will help businesses reach consumers in an unprecedented form of ‘mobile advertising’ here in the Philippines: They’ll be able to reach their target market wherever they are, when they are most open to hear from brands. And by helping enterprises, MiAds will keep MiCab affordable for consumers,” said Eddie Ybanez, CEO and co-founder of MiCab.
For advertisers, MiAds offers speed due to its digital platform, targeted reach in tapping consumers, interactive content that promotes engagement, wide reach of market, and data-driven analytics. They can avail of an advertisement slot at P500 per month for a 15-second ad, repeated in 7-5-minute intervals.
“We believe that MiAds is the future of advertising. We see a lot of potential in the product and we want to use our distinct position to drive influence and make our ads matter to our audience. We recognize the opportunity of working with an innovative technology company such as MiCab to help businesses leverage on the digital advertising platform,” said Mihoko Mori, President of Hallohallo Business Inc.