HyperGEL-KENZEN leads new ASICS footwear line


ASICS has launched its newest HyperGEL footwear franchise, leading with the HyperGEL-KENZEN. The new line of footwear combines street style with high performance GEL technology proprietary to the company.

The new design incorporates GEL technology with breathability detail and GEL beads integrated into the midsole. Every HyperGEL shoe is unique and provides an enhanced cushion effect which reduces impact and preserves energy. It offers improved comfort and endurance as the midsole restores its form faster compared with other footwear models.

In addition to the HyperGEL technology, the HyperGEL-KENZEN also sports a knit upper, MONOSOCK construction, and TPU heel counter.

The ASICS HyperGEL-KENZEN comes in Cherry Tomato/Black/ Cherry Tomato and Black/Fiery Red/White hues for men, and Black/Opal Green/White and Begonia Pink/Seashell Pink/Begonia Pink colorways for women.

Retailing for P8,200, the HyperGEL-KENZEN is now available at ASICS Two Parkade BGC, ASICS Greenbelt Makati, ASICS TriNoma, ASICS Ayala Cebu, and at www.asics.com.

ASICS is also set to roll out two more HyperGEL models this 2018.

Read more: ASICS blooms lovely Sakura collection