Iconic scooter brand Lambretta makes a comeback via Ropali

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Cult scooter brand Lambretta is set to launch its scooter lineup in the Philippines later this month with Ropali as its exclusive distributor.

The partnership and contract signing between Ropali and Lambretta were held at the Ropali Classics showroom, with top executives of Ropali representing the corporation and Michael Fulton, International Sales Manager of Lambretta, flying into the country on behalf of the Italian brand.

With a retail chain of over 124 stores ready to roll out the brand, Ropali is revved up to conquer the Philippine market with Lambretta. The motorcycle distributor will initially market the new V-Special Range in three engine sizes: 50cc, 125cc, and 200cc.

“It is an honor to be able to work with Lambretta, a globally recognized, authentic and historically renowned Italian scooter icon…As the country’s leading motorcycle and scooter retailer, we intend to imprint Lambretta into the consciousness of our enthusiast-customers,” said Ariane Alingong, president of Ropali.

Lambretta was an icon in the 1950s and 60s. However, as Europe’s economy grew, people’s wealth increased, and small cars became more affordable, the demand for scooters fell. Lambretta eventually closed its doors in 1972. Even then, Lambretta’s licensed companies in other countries continued.

In 2017, the Italian scooter brand was brought back to life thanks to a joint venture of Lambretta Consortium in Switzerland and Austrian KSR Group.