For sheer bang-for-the-buck, it's hard to ignore the Cowon iAudio 6's comprehensive specs, but neither is it hard to ignore the brand's relative anonymity in the market. Sony's Network Walkman has both brand cachet and techno-cool features, although for sheer charisma, it's about as charming as a microwave oven.
So unless you really need recording capabilities, the Nano's elegant simplicity and hard-hitting iTunes software appeal to any buyer, and there's a virtual industry of aftermarket accessories designed to work seamlessly with the Apple iPod. Plus, Apple's after-sales support is pretty good, with a policy of no questions asked when it comes to replacing problematic units. It comes with a price premium over the rest, but if you plan to sell it in a year or two and upgrade to Apple's next model, you're guaranteed not to suffer a lack of willing buyers.
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