Nike is making running shoes that will be able to send data about the wearer's performance to an Apple iPod.
Using a Nike+iPod Sports Kit, consumers will be able to access time, distance, pace, and calories burned through the earphones of an iPod Nano via a sensor in the insole of special shoes that communicate with the digital music player. The Nike+Air Zoom Moire line of running shoes is the first to work with the system.
The Nike+iPod system will let runners call up a favorite song instantly, and athletes can listen mid-workout to a voice through their headphones detailing their progress. Consumers can transfer collected data onto a Nike Web site, nikeplus.com.
Nike also launched a line of performance clothing, including jackets and shorts, that holds iPods and keeps wires untangled and out of sight.
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